Social Selling Training

It’s not 1984, Ford Escorts aren’t owning the roads, there’s not a huge yellow book on everybody’s telephone stand, and there are better alternatives to ‘cold calling’. LinkedIn provides us with a powerful platform to reach decision-makers and build relationships before picking up the phone to make a call.

Social Selling, not to be confused with digital marketing, gives salespeople opportunities for easier prospecting, a chance to build strong relationships from small touchpoints (such as a message on LinkedIn), and ultimately leads to more sales.

OBJECTIVES:

• Develop an effective strategy for using social media for sales

• Understand the difference between social selling and digital marketing

• Full comprehension of the process needed to develop effective relationships and turn these into sales

• Use Linkedin in colour to understand the best way to approach each potential customer online

ATTENDEES WILL LEARN:

• How to use the four behaviour types to analyse potential customers’ online profiles to understand how to develop better relationships suited to them

• How to use social media to find the right kind of customer and decision-makers

• How to build strong relationships from short yet structured messages

• How to take the conversation to phone by using organised methods